Having said that, few real estate agents use this to surpass the competition. I know this is the reason you will discover only a small percentage of top brokers in the market. The pre-listing system sets the stage for your special listing presentation when you arrive at the seller's residence. You never get the opportunity to make a second impression, which why this tool is essential.
When you are creating your personal package it is very important for you to include specific information. I have provided a number of ideas to help you on your way to real estate success. Here I will discuss some pre-listing package recommendations:
Utilize a Professional Template - I suggest you produce a pre-listing package template that is professional and fully custom-made for all of your clients. If for example the package is of poor quality then you are devaluing yourself as a real estate professional and your most likely to look bad. If you're unsure on the way to develop one, then employ a marketing or design agency produce a template on your behalf. The benefits absolutely outweigh the cost. This is a good model: real estate listing presentation of a proven listing/marketing system.
Fast Delivery - Deliver the package asap. Hand-deliver or employ a courier program to get the package there within a couple hours of first contact.
Grow Expertise - Incorporate your experience, previous performance together with qualifications on you along with your company to create expertise and value. Including a number of testimonials from previous customers is actually a nice touch in addition.
Educational Materials - Include easy reading charts or flow charts on the selling method so they will know what to expect.
Disclosures - Include copies of the listing contract, purchase agreement and other paperwork they are expected to complete, like the seller property disclosure form, lead paint disclosure, and so on.
Price - Include things like facts on the hazards from over-pricing so that you will each be on the same page as you discuss the listing value of their residence.
Assignments for Homeowner - Provide sellers a number of items to have available for you at the consultation, for example keys, electric bills and information for their loan. This will let you find out when you get there that they are ready to list with you! Generally if the property owner has made a decision to list with you then it is not required to deliver a lengthy presentation and continue to promote yourself.
Things to ask Other Realtors - Supply a list of questions to ask other brokers, which position your talents and also marketing and advertising systems positively. Ensure that you understand the answers to these types of questions so that you know what you are talking about.
Advantages . Add a range of services or details that provide value and save the client money if they list with you.
Dress To Impress - A lot is dependent on your location in addition to what the local business dress methods are, but you should dress neat and clean. Guys, in order to make a strong impression on your client, wear a nice tailored suit with a "power tie" and nice shoes which are polished. Women, you need to choose a number of designer pieces you could mix and match.
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